Nuts'all founder and General Manager, Merve Ülker, describes the story of her brand as "Embarking on a new life." Engaging in street runs within the confines of white-collar life, followed by competing in trail conditions known as ultra marathons, Merve Ülker begins to question her perspective on life, contemplating her existence amid the struggle within nature, as opposed to the corporate environment.

After deciding to make changes in her dietary habits, Ms. Ülker, avoiding red meat, finds a solution in consuming peanuts to meet her high protein needs. Initially preparing spreads for her races and workouts, she eventually shares this preparation with her circle of friends. One day, bidding farewell to her 15-year white-collar career with a determination of "that's enough for me," Merve Ülker pursues the path of peanuts. Personally involved in every step, from machine production to establishing the facility, she sows the seeds of her brand. Investigating the significant issue of aflatoxin in peanuts and conducting extensive research to find the best raw materials, she initiates the production of peanut butter with the most diverse varieties in Türkiye and worldwide.

Beginning in Istanbul, the story continues in Bursa due to increased business volume and demands, with an all-female workforce. Emphasizing the importance of precision and quality in women-led production, Merve Ülker considers the consumers who value and encourage her on this journey as their brand's greatest achievements. She adds, "The therapy-like production process, starting with peeling each shell by hand, reminded me of what I truly wanted in life. Who could have known that peanut butter, my source of protein during ultra marathon tent camps, would one day mark the beginning of my new life? I was going to run long, endless mountain roads, turning days into nights, just by eating them. Then they did everything, spreading from spoon to spoon, ear to ear. The stories that began at campsite tables and backpacks continue on the shelves of Turkiye's most beautiful venues and breakfast tables. Everyone who opened their homes and workplaces to my dreams is the hero of this tale, just as much as I am."

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